Growing Your Business with Word-of-Mouth and Referrals

This webinar will focus on how small business owners can turn satisfied customers into loyal advocates who promote their business for free. The power of word-of-mouth marketing is immense, especially in local communities where trust and reputation are critical.

‍

If you are a business owner, you should not miss this session. Come learn how to:

‍

• Understand the Power of Word-of-Mouth Marketing
• Delivering Memorable Customer Experiences
• Handling Negative Feedback
• Creating a Referral-Friendly Business Environment and more

‍

People trust recommendations from friends, family and neighbours far more than adverts, which makes word-of-mouth one of the most powerful and affordable ways for small businesses in Ghana to grow. The session looked at practical, low-cost ways to give customers an experience worth talking about, respond to complaints in a way that builds trust, and gently encourage and reward referrals. Whether you run a shop, a food business or a service from home, these ideas can help you win new customers steadily without a big marketing budget.