Attracting Customers Easily with Social Media 2

Fido returned to one of the most important topics for small business owners with a second webinar on attracting customers with social media, held online on 27 June 2025. A panel of speakers shared how businesses in Ghana can stand out online and keep customers coming back.

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Getting noticed is only the first step. Businesses that grow on social media usually focus on:

• Planning content ahead so they post consistently
• Showing the people and stories behind the business
• Giving fast, friendly customer service in comments and direct messages
• Encouraging happy customers to share and recommend them
• Checking which posts bring in enquiries and doing more of what works

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This webinar was for business owners who already use social media and want better results, as well as those just getting started. With the right habits, social media can become a steady source of new customers for your business.