Marketing Manager

At Fido, we are building the future of finance in Africa, powered by advanced technology, data-driven decision-making and bold thinking.

Through AI, cutting edge data science and automation, we’re redefining how people access and experience financial services. Our goal is to make finance simple, smart and accessible, giving everyone the confidence to take charge of their financial story

Joining Fido is an opportunity to drive real impact, solve meaningful problems and contribute to building a future where millions have the tools to create, grow and thrive.

This is a solo, hands-on marketing role. You'll be Fido's first marketing hire in South Africa, owning the marketing function for the country, building the brand from the ground up and shaping how Fido shows up to South African customers.

You will support the development and execution of Fido's marketing strategy in South Africa, shaping how the brand is positioned, perceived, and scaled within the market. You'll work closely with the broader Fido Group marketing team, delivering on the agenda locally.

Key Responsibilities:

Market Strategy & Brand Positioning

• Support the development and execution of Fido’s marketing strategy in South Africa, shaping how the brand is positioned, perceived, and scaled within the market.
• Analyse brand positioning and consumer insights for the South African market.
• Translate Fido’s brand and brand elements into localised go-to-market plans and strategies for South Africa, ensuring every customer touchpoint feels local, credible, and clear.
• Devise innovative growth strategies suited to the South African market and align the company around the brand’s direction, choices, and tactics locally.

Campaigns, Content & Social Media

• Manage end-to-end marketing efforts across digital, field, PR, blog, social, and email channels.
• Own Fido’s South African social media presence across platforms.
• Lead creative development to motivate the target audience to take action and support content creation across blogs, social media, and campaigns by briefing writers and designers, editing, publishing, and ensuring strong audience engagement.
• Plan and ship content across blog, social, and email channels in collaboration with the broader Group Marketing team.

Events & Field Marketing

• Plan and execute physical and virtual events to drive brand visibility, customer acquisition, and community engagement, including logistics, vendor management, on-site execution, and post-event measurement.
• Own field and event marketing initiatives that position Fido in front of customers, partners, and communities.

Partnerships, PR & Ecosystem Growth

• Build and manage relationships with South African finance and fintech media, creative agencies, community organisations, employers, and fintech ecosystem players to strengthen brand visibility and customer acquisition.
• Identify and execute strategic marketing partnerships that position Fido in front of the right audiences in a cost effective manner.
• Support PR efforts and strengthen relationships with finance and fintech press to increase local brand visibility.

Reporting, Performance & Budget Management

• Measure and report on marketing campaign performance, ROI, KPIs, CAC, brand health, event performance, and overall budget spend to leadership.
• Own and manage the South African marketing budget and use data-driven insights to improve marketing effectiveness and business outcomes.

• Up to date with AI tools and fluent in using them to work faster and scale.
• 5+ years in marketing, with at least 2 years owning meaningful budget and outcomes
• A track record running events end-to-end: sourcing, contracts, execution, measurement
• Experience working with or managing creative and media agencies
• Confidence in reading data and using it to make the right business decisions
• At least 3 years of experience in B2C mobile app marketing
• Proven experience in content creation, creative strategy, and implementation
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills paired with a creative mind
• Familiarity with the South African consumer credit landscape an advantage.