Marketing Data Analyst

Fido empowers millions across Africa to take control of their finances with ease. As a leader in cutting-edge financial technology, Fido clears the way for building credit, securing instant loans, making smart investments, and obtaining tailored insurance. No banker’s hours, no hidden fees—just endless opportunities.

From city centers to rural communities, Fido is breaking barriers and creating financial freedom, providing access to innovative tools and services that foster growth and empowerment. By leveraging advanced technology, Fido is shaping a future of opportunity and financial inclusion across the continent.

Join the team and be a part of leading this transformative change, driving impact where it matters most.

Position Overview

We’re looking for a highly analytical and tech-savvy Marketing Data Analyst to supercharge Fido’s marketing operations. This role is critical in scaling our marketing insights, automating workflows, and ensuring real-time visibility into campaign performance. You’ll help us transition from intuition-led to data-driven decision-making across teams.

Key Responsibilities

Data Analytics & Dashboarding

• Build and maintain real-time campaign dashboards for all squads (acquisition, retention, brand, field, etc.).
• Track KPIs like CAC, ROI, retention, attribution, signup funnel, and conversion.
• Translate raw marketing data into actionable insights and storytelling.
  
  

Marketing Automation & AI Tools

• Lead the automation of ≥50% of repetitive marketing workflows (reporting, segmentation, campaign triggers, etc.)
• Integrate and manage AI-powered tools for creative asset generation (text, visuals, audio).
• Collaborate with squads to deploy performance monitoring tools that improve campaign quality and agility.
  
  

Performance Optimization

• Provide daily/weekly insights that inform paid performance, organic trends, and funnel health.
• Recommend campaign improvements based on past data and predictive models.
• Analyze user behavior and segmentation across markets to guide strategy.
  
  

Cross-Functional Collaboration

• Partner with Paid, Creative, Organic, Field, and Retention teams to define metrics and optimize campaigns.
• Work closely with Product and Growth teams on A/B testing, attribution, and lifecycle marketing.
• Support squad-specific needs with hyper-relevant, customized analytics.

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Who you are

• Minimum of 4 years in data analysis, preferably in a marketing/growth function.
• Fluency in data tools (e.g., Looker Studio, PowerBI, Apache Superset, Tableau, Google Sheets).
• Strong SQL, Python, or R skills preferred.
• Experience with marketing platforms (Meta Ads, Google Ads, CRM, platforms, Webflow and UTMs).
• Proven record of automation (Zapier, Hubspot Workflows, Google Apps Script).
• Familiarity with generative AI tools is a plus (ChatGPT, Veo, Dall-E, Runway, Gemini).

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