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Field Sales Manager

Ghana

Who we are

Who we are

Fido empowers millions across Africa to take control of their finances with ease. As a leader in cutting-edge financial technology, Fido clears the way for building credit, securing instant loans, making smart investments, and obtaining tailored insurance. No banker’s hours, no hidden fees - just endless opportunities.

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From city centers to rural communities, Fido is breaking barriers and creating financial freedom, providing access to innovative tools and services that foster growth and empowerment. By leveraging advanced technology, Fido is shaping a future of opportunity and financial inclusion across the continent.

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Join the team and be a part of leading this transformative change, driving impact where it matters most.

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What you will do

We are seeking an experienced and results-driven Sales Manager to lead our field sales operations and drive loan disbursement growth. The ideal candidate will develop and execute strategic initiatives to establish a robust network of outsourced agents and build a high-performing lean field sales team. This role requires strong leadership skills, and a results-driven approach to build and manage an on-ground agents network.

  1. Agent Network Development
    • Recruit, onboard, and manage a network of outsourced agents responsible for generating loan applications and disbursements.
    • Develop training programs and provide ongoing support to ensure agents are equipped with product knowledge and sales strategies.
    • Set performance targets and implement incentive structures to drive agent productivity.
    • Monitor agent performance, provide feedback, and take corrective actions to maintain high standards.
  2. Field Sales Team Management
    • Recruit and establish a lean field sales team to execute promotional activities and generate loan disbursements.
    • Design and implement field sales strategies to achieve company targets.
    • Conduct regular training sessions to enhance the team’s product knowledge and sales skills.
    • Supervise field operations to ensure efficient allocation of resources and achievement of goals.
  3. Sales Strategy and Execution
    • Develop and implement sales plans aligned with the company’s goals and market potential.
    • Analyze market trends, identify opportunities, and recommend strategies to increase loan disbursements.
  4. Performance Tracking and Reporting
    • Monitor sales performance metrics, including loan disbursements, agent contributions, and field sales effectiveness.
    • Prepare regular reports and present insights to senior management.
    • Identify areas for improvement and recommend actionable solutions.

Key Performance Indicators (KPIs):

  1. Establishing and managing an effective agent network to achieve loan disbursement targets.
  2. Setting up and leading a lean field sales team to execute promotional activities and drive loan growth.

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Who you are

  • Bachelor’s degree in Business Administration, Marketing, Finance, or a related field.
  • Proven experience in sales management, preferably in financial services, or banking sector.
  • Strong leadership and team management skills, with experience in managing agents and field sales teams.
  • Excellent communication and interpersonal skills.
  • Analytical mindset with the ability to interpret data and make strategic decisions.
  • Goal-oriented with a strong track record of meeting or exceeding sales targets.
  • Knowledge of the credit market and loan products is an advantage.

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